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Active Lifestyles 
Natural Health Food Supplements
Beta Carotene
Beta-carotene is probably the most well known of the carotenoids, a phytonutrients family that represents of the one most widespread groups of naturally occurring pigments. It is one of the most abundant carotenoids in the North American diet as well as one of approximately 50 carotenoids known as "provitamin A"compounds, able to be converted in the body into retinol, an active form of vitamin A.
While beta-carotene produces colors in the orange and yellow range, beta-carotene rich foods may be other colors besides from these two. That is because other phytonutrients pigments blend together with the beta-carotene to give the plant food its unique hue that, in addition to orange or yellow, could be other colors including pink, red or white.
